DTDigital's Emma Park and Jason Deacon have won Silver in the 2009 International YoungGuns digital competition.
Here's how Emma and Jason describe their award winning concept and video, called greencardproject:
"We created greencardproject as part of our final year studies in Advertising at RMIT University. We wanted to create something that reached beyond brand promotion and into something that adapted behaviours for the better. greencardproject identifies and rates brands on environmental and social factors, rewarding consumers for their choices and providing a benchmark for other brands to aspire to. We are now committed to seeing this project grow and most importantly make a difference."
The concept was one of only two Australian entries short listed for the YoungGuns International Advertising Award.