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DTDigital has expertise in areas of internet strategy, branding, design
and web technologies. But what do we actually do with this expertise?
And how do we use our skills to help our clients achieve greater success?
Brand Development
A brand identity might start with a logo development, but a
company's web site is where customers will interact with that
brand and form an opinion. Many web sites offer a user experience
that is well below customers’ expectations, and a poorly
designed web site will often harm a brand rather than add value.
A well-designed and implemented web site will reinforce a company's
core values and elevate brand perception in the most interactive
and memorable way possible. A truly interactive and meaningful
web site experience will leave a greater and more positive impression
than a 30 second commercial that is interrupting your favourite
television show.
From our heritage as a traditional graphic design studio, DTDigital
has vast knowledge and experience in developing brands in both
the online and offline world. This also means that we respect
existing brands, and will carefully follow guidelines to create
seamless communication across all mediums.
Marketing Solutions
One of the most common uses of a web site is to market a product
or service. These days, many web-savvy consumers will not make a
significant purchase without doing their research online first.
Consumers offline purchasing decisions can be greatly influenced
by a well designed and implemented web site.
A web based marketing solution could start with a simple on-line
brochure. At the other end of the scale, it may be a sophisticated
portal solution that offers visitors interaction through valuable
tools and information, while it subtly sends marketing messages
and builds customer loyalty.
Communications Solutions
DTDigital has expertise in developing web-based solutions that allow for more powerful and efficient communication for
clients.
The DTDigital content management systems (CMS) and email information systems allow
a company to disseminate information to a vast audience instantly,
with virtually no ongoing external costs.
Ecommerce Solutions
DTDigital has developed ecommerce solutions that facilitate complex
online transactions. These ecommerce solutions use DTDigital
code modules that have been developed and refined over a five year
period.
Specific applications include:
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Administrable database
driven product catalogues |
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Shopping carts and ‘wishlist’
systems |
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Secure member systems |
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Secure payment systems
and real time payment gateways |
Knowledge Management
Knowledge management applications include intranet and extranet
systems. DTDigital has developed functional knowledge management
solutions that allow large groups of users to efficiently share
information and documents over standard internet infrastructure.
DTDigital’s experience in information architecture and interface
design allows us to design and plan complex systems, which are
modular and scalable.
Online Community Development
Building a loyal online community of potential customers can
often form solid foundations of a broader internet business
strategy. DTDigital has vast experience in building online communities,
and we now have a broad range of intellectual property including
software modules and methodologies for such tasks.
Online Applications
Building sophisticated online applications requires a broad
range of expertise including high end programming skills, networking
knowledge, application design and software development methodologies.
DTDigital has successfully completed many custom application
projects for clients, with involvement from strategy and planning
through to design, programming and deployment.
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