 |
Development Methodology
|
|
|
|
Visiting a web site is now often the most interactive experience that a customer has with a brand. As a result, every part of the experience should support the core values of the brand in question. Intuitive navigation, speed and functionality all need to be balanced to create a positive user experience.
Central to our approach are the following principles:
User Centered Approach
 |
User modelling is crucial to develop
an understanding of the target audience's needs, expectations and
capabilities. |
|
All facets of a web site development
project must be synchronised to meet the key objective of delivering
a positive end-user experience. |
Integrated Team
|
Designers need technical knowledge
in order to have creative freedom. |
|
Technologists need to understand
the broader objectives in order to deliver appropriate solutions. |
|
The client and project team
need to transfer knowledge and work together in partnership. |
Thorough Planning and Project Management
|
Planning and documentation
is vital to a project's success and makes for cost and time efficient
implementation. |
|
Information architecture is
an important part of even small projects. Would you build a
house without plans? An hour spent planning can save five hours
in design and production. |
|
Every project must have a dedicated
project manager to oversee the solution and weave the threads
together. |
Dynamic and relevant content development
|
Provide tools that allow clients
to easily maintain and update site content. |
|
Include features that automatically
keep the content evolving. |
|
Allow users to contribute to,
and interact with the site. Interaction leads to loyalty, and
user content can be valuable. |
|
|
|
|
